- Prowave helps brands get more famous and trustworthy by sharing their content on big websites, podcasts, image directories, video platforms, and influential blogs that lots of people follow.
- This gives brands the opportunity to get noticed by a huge audience. They get featured on famous websites and blogs, which is like getting a really big shoutout that lots of people can see.
- It’s like having your own special way to show off your brand and get more people to know about you.
- Understanding Google’s ranking factors can help businesses make their websites and content better and improve their chances of showing up higher on Google searches.
If you’re reading this, chances are that you’re an entrepreneur dedicated to growing your business but can’t seem to get it right no matter how hard you try.
You’ve spent countless hours (and a big chunk of your tight budget) on setting up a website, creating compelling content, and optimizing your SEO.
Yet, your site remains hidden in the depths of the internet, where small businesses like yours drown in competition from big companies with infinite budgets.
You’re probably feeling frustrated and wondering, “Is it even possible to make my brand stand out?”
It is, thanks to Prowave!
Prowave’s content amplification solution is designed for busy small business owners who aren’t going to settle for anything less than the first page of Google. In this post, I’ll explain what the Prowave effect is, how it works, and how it can help your business rank higher on Google.
The Superpower That Can Amplify Your Content, Boost Your Brand Exposure, And Skyrocket Your Credibility
So, what is Prowave exactly?
Well, it’s not like any other content amplification platform out there.
It’s a unique, powerful system that can increase your brand exposure and trust significantly through strategic media coverage and high-quality content.
Here’s how it works: Prowave creates engaging, well-researched content in various formats (news articles, blog posts, podcasts, videos, slideshows, and infographics) designed to be shared and syndicated across hundreds of channels. And not just any platforms.
How would you like to be featured by media giants like CBS, Fox News, NBC, and local ABC affiliates (just to mention a few)? Because that’s where your business will be seen when you work with Prowave.
Think of it as having your content on the front page of a major newspaper or being interviewed on a popular podcast.
It’s like giving your brand a megaphone to amplify its voice and reach new audiences.
But it’s not just about getting more views – it’s also about building trust and credibility with the markets you want to reach.
As your brand generates more mentions, it can rank higher in search results. This makes your business more visible to your target audience, leading to even more brand mentions, traffic, and trust
This can result in more organic traffic to your website, more people recognizing your brand, and increased sales for your business.
When a potential customer sees your message and brand associated with well-known news outlets and influential blogs that they trust, it will convince them that you’re a business they can count on.
But to truly appreciate how Prowave works to have your business rank higher on Google, you need to understand how Google’s ranking system works.
How Does Google Rank Websites And Businesses?
As the world’s leading search engine, Google uses a complex algorithm to rank websites and businesses. From relevance and authority to user experience and engagement, Google currently evaluates over 200 criteria to rank websites and decide which ones are worthy of a top spot.
Understanding these factors can help businesses optimize their websites and improve their chances of earning a top spot on Google’s search results.
Google’s algorithm is designed to provide users with the most relevant and trustworthy results possible.
It essentially looks at factors like media coverage, social signals, and backlinks to determine a business’s exposure and credibility, rewarding what’s already popular.
Google’s algorithm is designed to provide users with the most relevant and trustworthy results possible.
To accomplish this, Google tries to read the minds of users and pick the best, most trusted websites and businesses to display in its search results.
One of the ways Google does this is by analyzing user behavior, such as the keywords they use to search, the websites they click on, the places they visit, and the time they spend on those websites.
Are people typing in the business name? Are they visiting the business location?
By doing so, Google can gain insight into what users are looking for and provide them with more relevant results… Because Google looks at factors like media coverage, social signals, and backlinks to determine the exposure and trustworthiness of a business.
And it rewards what is already popular.
“Google Rewards What is Popular. Getting More Traffic Brings Even More Traffic!”
There’s a crucial factor that Google considers when ranking websites and businesses: exposure and trust.
Think of it like this – Google wants to be a reliable tour guide, showing users the best websites and businesses that are popular and trusted.
But how do exposure and trust impact your website’s ranking on Google?
Trust + Exposure = Online Visibility
You wouldn’t trust a stranger on the street trying to sell you something, right? You might even find them annoying.
But if one of your friends showed up and explained that it’s their colleague, that’ll probably turn you around. Exposure and trust similarly go hand in hand in the case of digital marketing.
Let’s say your business is being featured in a Forbes article. This kind of exposure will shine a spotlight on your brand and boost visibility.
It’s like getting a shoutout from a celebrity – it’s going to make people want to know more about you and feel like they can trust you.
No matter if you run a beauty salon or roofing company, being featured in a local magazine will signal that you’re a trustworthy brand, both to Google and the people who use it to find you.
When Google sees how your business is getting attention from hundreds of reputable sources, the algorithm is more likely to recognize you as a relevant and reliable business and give your website’s ranking a boost.
And from there, it’s a snowball effect. From the “stranger danger” alarm going off, people will see that Google and all these media outlets they already know vouch for you and feel more inclined to visit your website. Google will pick up on the increase in organic traffic from unique visitors and favor your business in its ranking system.
Backlinks Vs Social Signals – Which is More Important for Building Trust?
Okay, so now you know more about trust and how it works in terms of media coverage.
But you can’t talk about trust without mentioning social signals and backlinks.
So, which one should you prioritize? Neither!
Here’s why.
Social signals refer to likes, shares, and comments on social media and indicate your popularity and engagement on those platforms.
Backlinks, which are links from other websites to your content, show prospective customers that you’re someone to trust.
Imagine that your customers are raving about their positive experience of your business on social media at the same time as you’ve been featured on an established industry blog.
That will give your business a supercharge when it comes to building trust and sending just the right signals to Google and the people looking for your services.
So when you focus on exposure, trust, and popularity, prioritizing both backlinks and social signals, you’re giving your business an honest chance to do really well in Google’s rankings.
The Prowave Effect: The Expanding Cycle of Visibility
Did you know that the difference between the first and third spots on the first result page is almost 30%?
In fact, statistics from Backlinko reveal that the first result on Google receives over a fourth of all clicks, whereas not even 1% visits the second results page – no wonder the competition is so tough to win the best spots!
But traditional SEO and paid ads are starting to lose effectiveness, and some even say that these strategies are on their last breath.
Luckily, Prowave has a solution to help you gain visibility and get your business appearing in Google’s 3-pack!
By establishing your business as an authority and building trust in your niche market, Prowave makes you rank for relevant search queries, increasing visibility and a steady flow of organic traffic- without SEO.
So let’s sum up how it works:
Step 1: Get Published On Brand Name Sites
Prowave’s approach is all about optimizing exposure for your brand across multiple platforms. This includes creating and distributing high-quality, hyper-specific content. Your campaign consists of a blog article, news announcement, video, infographic and audio ad, which target branded and non-branded keywords.
The goal is to increase overall visibility and potential for traffic by elevating your business’s online presence and to drive targeted people interested in your services and/or products.
Step 2: People Learn About Your Brand Click On Your Content
As your business become more established and trusted in their niche through Prowave, it can attract more clicks from users and generate more traffic to your website.
This can be achieved through higher search rankings, compelling content, and increased brand visibility.
The aim is to generate more traffic to your website by enticing users to click on your content in search results or other platforms.
Step 3: Curious Leads Visit Your Site & Learn More About Your Products/Services
Prowave’s approach of ranking for multiple branded and non-branded keywords can generate maximum results for a business with the least amount of effort.
Increased visibility and trust from Prowave can lead to sustained growth in brand visibility and online success, generating consistent traffic to a business’s website.
Step 4: Potential Customers Call Your Business
Higher rankings in search results, driven by Prowave’s approach, can result in more phone calls from potential customers who are interested in a business’s products or services.
This can lead to increased engagement, inquiries, and potential sales conversions for your business.
Step 5: More Customers Visit Your Physical Location
Improved brand visibility, trustworthiness, and higher rankings in search results can lead to more real-world visits to a business’s physical location or establishment.
This can result in increased foot traffic, customer interactions, and potential sales for your business.
Step 6: People Talk About Your Brand and Provide References
With Prowave’s proven steps, you can stay ahead of the competition and build an impressive online presence. The newly generated brand mentions help you drive success for years to come.
Brand mentions, which are references to your brand on different online platforms, such as social media, blogs, articles, and other websites, can help establish brand authority, awareness, and reputation.
Step 7. Get More Organic Traffic, Brand Recognition, and Conversions
As your brand generates more mentions, it can rank higher in search results. This makes your business more visible to potential customers, leading to even more brand mentions, traffic, and trust.
This can result in more organic traffic to your website, more people recognizing your brand, and more potential customers for your business.
It’s essentially a cycle of visibility – which creates a virtuous circle that can lead to sustained growth in brand visibility and online success.
If you’re interested in learning more about how Prowave helps businesses gain the biggest marketing leverage, check out our customer success stories.
And don’t hesitate to reach out to our Prowave team.
We’ll be happy to discuss your specific business needs and provide guidance on how Prowave can help you build a long-term content strategy that focuses on high ROI traffic.
Schedule an appointment today and take the first step towards helping your business get heard and seen online!
